Question:
Cognitive dissonance
Author: Travis von MetzingerAnswer:
State of psychological tension, produced by simultaneously having two opposing cognitions. People are motivated to reduce the tension, often by changing or rejecting one of the cognitions.
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Alternative answers:
Festinger proposed that we seek harmony in our attitudes, beliefs and behaviours, and try to reduce tension from inconsistency among these elements.
Author
Travis von Metzinger