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Social Psychology


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Attitude
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A relatively enduring organisation of beliefs, feelings and behavioural tendencies towards socially significant objects, groups, events or event or symbols.

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Attitude
A relatively enduring organisation of beliefs, feelings and behavioural tendencies towards socially significant objects, groups, events or event or symbols.
Attitude formation
The process of forming our attitudes, mainly from our own experiences, the influence of others and our emotional reactions.
Acquiescent response set
Tendency to agree with items in an attitude questionnaire. This leads to an ambiguity in interpretation if a high score on an attitude questionnaire can be obtained only by agreeing with all or most items.
Automatic activation
According to Fazio, attitudes that have strong evaluative link to situational cues are likely to come automatically to mind from memory.
Balance theory
According to Heider people prefer attitudes that are consistent with each other, over those that are inconsistent. A person (P) tires to maintain consistency in attitudes to, and relationships with, other people (O) and elements of the environment(X).
Bogus pipeline technique
A measurement technique that leads people to believe that a 'lie detector' can monitor their emotional responses, thus measuring their true attitudes.
Cognition
The knowledge, beliefs, thoughts and ideas that people have about themselves and their environment.
Cognitive algebra
Approach to the study of impression formation that focuses on how people combine attributes that have valence into an overall positive or negative impression.
Cognitive consistency theories
A group of attitude theories stressing that people try to maintain internal consistency, order and agreement among their varying cognitions.
Expectancy-value model
Direct experience with an attitude object informs a person how much that object should be liked or disliked in the future.
Guttman scale
A scale that contains either favourable or unfavourable statements arranged hierarchically. Agreement with strong statements implies agreement with weaker ones; disagreement with weaker ones implies disagreement with stronger one.
Ideology
A systematically interrelated set of beliefs whose primary function is explanation. It circumscribes thinking, making it difficult for the holder to escape from the mould.
Implicit association test
Reaction-time test to measure attitudes - particularly unpopular attitudes that people might conceal.
Impression management
Peoples use of various strategies to get other people to view them in a positive light.
Information integration theory
The idea that a person's attitude can be estimated by averaging across the positive and negative ratings of the object.
Information processing
The evaluation of information; in relation to attitude, the means by which people acquire knowledge and form and change attitudes.
Likert scale
Scale that evaluates how strongly people agree/disagree with favourable/unfavourable statements about an attitude object. Initially many items are tested. After item analysis, only those items that correlate with each other are retained.
Mere exposure effect
Repeated exposure to an object results in greater attraction to that object.
Modelling
Tendency for a person to reproduce the actions, attitudes and emotional responses exhibited by a real-life or symbolic model.
Multiple act criteria
Term for a general behavioural index based on an average or combination of specific behaviours.
One-component attitude model
An attitude consists of affect towards or evaluation of the object.
Two-component attitude model
An attitude consists of a mental readiness to act. It also guides judgemental (evaluative) responses.
Three-component attitude model
An attitude consists of cognitive, affective and behaviourable components.
Priming
Activation of accessible categories or schemas in memory that influence how we process new information.
Protection motivation theory
Adopting a healthy behaviour requires cognitive balancing between the perceived threat of illness and one's capacity to cope with the health regimen.
Relative homogeneity effect
Tendency to see outgroup members as all the same, and ingroup members as more differentiates.
Self-efficacy
Expectations that we have about our capacity to succeed in particular tasks.
Self-perception theory
Bem's idea that we gain knowledge of ourselves only by making self-attribution. We infer out own attitudes from our behaviour.
Social representation
Collectively elaborated explanations of unfamiliar and complex phenomena that transform them into a simple form.
Sociocognitive model
An attitude theory highlighting an evaluative component. knowledge of an object is represented in memory along with a summary of how to appraise it.
Spreading attitude effect
A liked or disliked person (or attitude object) may affect not only the evaluation of a second person directly associated but also others merely associated with the second person.
Terror management theory
The notion that the most fundamental human motivation is to reduce the terror of the inevitability of death. Self-esteem may be centrally implicated in effective terror management.
Theory of planned behaviour
Modification by Ajzen of the theory of reasoned action. It suggests that predicting a behaviour from an attitude measure is improved if people believe they have control over that behaviour.
Theory of reasoned action
Fishbein and Ajzen model of the links between attitude and behaviour. A major feature is the proposition that the best way to predict a behaviour is to ask whether the person intends to do it.
Values
A higher order concept thought to provide a structure for organising attitudes.
Action research
The simultaneous activities of undertaking social science research, involving participants in the process and addressing a social problem.
Attitude change
Any significant modification of an individual's attitude. In the persuasion process this involves the communicator, the communication, the medium used, and the characterisation of the audience.
Cognitive consistency theories
A group of attitude theories stressing that people try to maintain internal consistency, order and agreement among their carious cognitions.
Cognitive dissonance
State of psychological tension, produced by simultaneously having two opposing cognitions. People are motivated to reduce the tension, often by changing or rejecting one of the cognitions.
Compliance
Superficial, public and transitory change in behaviour and expressed attitudes in response to requests, coercion or group pressure.
Disconfirmation bias
The tendency to notice, refute and regard as weak, arguments that contradict our prior beliefs.
Door-in-the-face tactic
Multiple request technique to gain compliance, in which the focal request is preceded by a larger request that is bound to be refused.
Effort justification
A special case of cognitive dissonance: inconsistency is experienced when a person makes a considerable effort to achieve a modest goal.
Elaboration-likelihood model
Petty and Cacioppo's model of attitude change: when people attend to a message carefully, they use a central route to process it; otherwise they use a peripheral route. This model competes with the heuristic-systematic model.
Foot-in-the-door tactic
Multiple request technique to gain compliance, in which the focal request is preceded by a smaller request that is bound to be accepted.
Forewarning
Advanced knowledge that one is to be the target of a persuasion attempt. Forewarning often produces a resistance to persuasion.
Heuristic-systematic model
Chaiken's model of attitude change: when people attend to a message carefully, they use systematic processing; otherwise they process information by using heuristics. This model competes with the elaboration-likelihood model.
Induced compliance
A special case of cognitive dissonance: inconsistency is experienced when a person is persuaded to behave in a way that is contrary to an attitude.
Ingratiation
Strategic attempt to get someone to like you in order to obtain compliance with a request.
Inoculation
A way of making people resistance to persuasion. By providing them with a diluted counter-argument, they can build up an effective refutations to a layer, stronger argument.
Low-ball tactic
Technique for inducing compliance in which a person who agrees to a request still feels committed after finding out that their are hidden costs.
Mindlessness
The act of agreeing to a request without giving it a thought. A small request is likely to be agreed to, even if a spurious reason is provided.
Moderator variable
A variable that qualifies an otherwise simple hypothesis with a view to improve predicative power.
Multiple requests
Tactic for gaining compliance using a two step procedure: the first request functions as a set-up for the second, real request.
Post-decisional conflict
The dissonance associated with behaving in a counter-attitudinal way. Dissonance can be reduced by bringing the attitude into line with their behaviour.
Reactance
Brehm's theory that people try to protect their freedom to act. when they perceive that this freedom has been curtailed, they will act to regain it.
Reciprocity principle
The law of 'doing unto others as they do unto you'. It can refer to an attempt to gain compliance by first doing someone a favour, or to mutual aggression or attraction.
Representativeness heuristic
A cognitive short-cut in which instances are assigned to categories or types on the basis of overall similarity or resemblance to the category.
Selective-exposure hypothesis
People tend to avoid potentially dissonant information.
Self-affirmation theory
The theory that people reduce the impact of threat to their self-concept by focusing on and affirming their competence in some other area.
Self-perception theory
Bem's idea that we gain knowledge of ourselves by making self-attributions: we infer our own attitudes from our behaviour.
Sleeper effect
The impact of a persuasive message can increase over time when a discounting cue, such as an invalidating source, can no longer be recalled.
Terror management theory
The notion that the most fundamental human motivation is to reduce the terror of the inevitability of death. Self-esteem may be centrally implicated in effective terror management.
Third person effect
Most people think that they are less influenced than others by advertisements.
Agentic state
A frame of mind thought by Milgram to characterise unquestioning obedience, in which people transfer personal responsibility to the person giving orders.
Attribution
The process of assigning a cause to our own behaviour and that of others.
Autokinesis
Optical illusion in which a pinpoint of light shining in complete darkness appears to move about.
Compliance
Superficial, public and transitory change in behaviour and expressed attitude in response requests, coercion or group pressure.
Conformity
Deep-seated, private and enduring change in behaviour and attitudes due to group pressure.
Confirmation bias
Tendency for social psychology to treat group influences as a one-way process in which individuals or minorities always conform to majorities.
Conversion effect
When minority influences brings about a sudden and dramatic internal and private change in the attitude of a majority.
Dual-process dependency model
General model of social influences in which two separate processes operate - dependency on others for social approval and for information about reality.
Frame of reference
Complete range of subjectively conceivable positions that relevant people can occupy in a particular context on some attitudinal or behavioural dimension.
Informational influence
An influence to accept information from another as evidence about reality.
Membership group
Kelley's term for a group to which we belong by some objective external criterion.
Metacontrast principle
The prototype of a group is that position within the group that has the largest ratio of "differences to ingroup positions" to "differences to outgroup positions".
Minority influence
Social influence processes whereby the numerical or power minorities change the attitudes of the majority.
Normative influence
An influence to conform to the positive expectation of others, to gain social approval or to avoid social disapproval.
Norms
Attitudinal and behavioural uniformities that define group membership and differentiate between groups.
Power
Capacity to influence others while resisting their attempts to influence.
Reference group
Kelley's term for a group that is psychologically significant for our behaviour and attitudes.
Referent informational influence
Pressure to conform to a group norm that defines oneself as a group member.
Social identity theory
Theory of group membership and intergroup relations based on self-categorisation, social comparison and the construction of a shared self-definition in terms of ingroup-defining properties.
Social impact
The effect other people have on our attitudes and behaviour, usually as a consequence of factors such as group size, and temporal and physical immediacy.
Social influence
Process whereby attitudes and behaviour are influenced by the real or implied presence of others.
Mere presence
Refers to an entirely passive and unresponsive audience that is only physically present.
Audience effect
Impact on individual task performance of the presence of others.
Cognitive dissonance
State of psychological tension, produced by simultaneously having two opposing congitions. People are motivated to reduce the tension, often by changing or rejecting one of the cognitions.
Cohesiveness
The property of a group that affectively binds people, as group members, to one another and to the group as a whole, giving the group a sense of solidarty and oneness.
Communication network
Set of rules governing the possibility or ease of communication between different roles in a group.
Coordination loss
Deterioration in group performance compared with individual performance, due to problems in coordinating behaviour.
Correspondence bias
A general attribution bias people have an inflated tendency to see behaviour as corresponding to stable underlying personality attributes.
Diffuse status characteristics
Information about a persons abilities that are only obliquely relevant to the groups task, and derive mainly from large-scale category membership outside the group.
Distraction-conflict theory
The physical presence of the same mebers of the same species is distracting and produce conflict between attending to the task and attending to the audience.
Drive theory
Zajonc's theory that the physical presence of members of the same species instinctively causes arousal that motivates performance of habitual behaviour patterns.
Entitativity
The property of a group that makes it seem like a coherent, distinct and unitary element.
Ethnomethodology
Method devised by Garfinkel, involving the violation of hidden norms to reveal their presence.
Evaluation apprehension model
The argument that the physical presence of members of the same species cause drive because people have learnt to be apprehensive about being evaluated.
Expectation states theory
Theory of the emergence of roles as a consequence of people's status-based expectation about others performance.
Frame of reference
Complete range of subjectively conceivable positions that relevant people can occupy in that context on some attitudinal or behavioural dimension.