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Privacy Policy

Last updated: 4th March 2021

This privacy policy applies between you, the User of this Website and, the owner and provider of this Website. takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

This privacy policy should be read alongside, and in addition to, our Terms and Conditions, which can be found at: /policies/terms-and-conditions/

Please read this privacy policy carefully.

Definitions and interpretation

In this privacy policy, the following definitions are used: Data collectively all information that you submit to via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws; Cookies a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in the clause below Cookies Data Protection Laws any applicable law relating to the processing of personal Data, including but not limited to the Directive 96/46/EC (Data Protection Directive) or the GDPR, and any national implementing laws, regulations and secondary legislation, for as long as the GDPR is effective in the UK; GDPR the General Data Protection Regulation (EU) 2016679; User or you any third party that accesses the Website and is not either (i) employed by and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to and accessing the Website in connection with the provision of such services; and Website the website that you are currently using,, and any sub-domains of this site unless expressly excluded by their own terms and conditions. In this privacy policy, unless the context requires a different interpretation: the singular includes the plural and vice versa; references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy; a reference to a person includes firms, companies, government entities, trusts and partnerships; “including” is understood to mean “including without limitation”; reference to any statutory provision includes any modification or amendment of it; the headings and sub-headings do not form part of this privacy policy.

Scope of this privacy policy

This privacy policy applies only to the actions of and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites. For purposes of the applicable Data Protection Laws, is the “data controller”. This means that determines the purposes for which, and the manner in which, your Data is processed.

Data collected

We may collect the following Data, which includes personal Data, from you: name; date of birth (optional); gender (optional); contact Information such as email addresses and telephone numbers; IP address (automatically collected); web browser type and version (automatically collected); operating system (automatically collected); your activity status on the site (active or inactive) (automatically collected); a list of URLs starting with a referring site, your activity on this Website, and the site you exit to (automatically collected); general information about user journeys through the site; a record of your statistics: e.g. amount of time online, number of answers submitted, play style (typing speed, for example).; an internal record of user journeys throughout the site which is looked at on an aggregated basis to help us improve the user experience - for data analysis this is used by way of an anonymous user ID; in each case, in accordance with this privacy policy.

How we collect Data

We collect Data in the following ways: data is given to us by you; and data is collected automatically. Data that is given to us by you will collect your Data in a number of ways, for example: when you contact us through the Website, by telephone, post, e-mail or through any other means; when you register with us and set up an account to receive our products/services; when you enter a competition or promotion through a social media channel; when you make payments to us, through this Website or otherwise; when you elect to receive marketing communications from us; when you use our services; temporarily when you send a private message or until deletion if you post on a forum; in each case, in accordance with this privacy policy.

Data that is collected automatically

To the extent that you access the Website, we will collect your Data automatically, for example: we automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation, and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content. we will collect your Data automatically via cookies, in line with the cookie settings on your browser. For more information about cookies, and how we use them on the Website, see the section below, headed “Cookies”.

Our use of Data

Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons: internal record keeping; improvement of our products / services; transmission by email of marketing materials that may be of interest to you; in each case, in accordance with this privacy policy. We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed “Your rights” below). For the delivery of direct marketing to you via e-mail, we’ll need your consent, whether via an opt-in or soft-opt-in: soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product/service, and we are marketing similar products/services). Under “soft opt-in” consent, we will take your consent as given unless you opt-out. for other types of e-marketing, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we’ll provide. if you are not satisfied about our approach to marketing, you have the right to withdraw consent at any time. To find out how to withdraw your consent, see the section headed “Your rights” below. When you register with us and set up an account to receive our services, the legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

By signing up to Memory, your email address is automatically stored in our database. You agree that you may be automatically subscribed to our automated email service. This includes emails such as general newsletters, practice reminders and notifications that you may lose your streak of consecutive days. You can opt-out at any time by editing your user profile settings or by clicking the unsubscribe link in an email you receive. After unsubscribing, if you are still receiving emails this may be due to an error. Please contact us at if this happens.

Email options are by default opt-in. From time to time we run experiments where new users are automatically opted in, in accordance with policies. You can disable all emails by either 1) Visiting the edit profile section, 2) Clicking the unsubscribe buttton at the bottom of any email

Who we share Data with

We may share your Data with the following groups of people for the following reasons: our employees, agents and/or professional advisors - some data is stored unencrypted, e.g. forum posts. Private messages, however, are stored in an encrypted format where no employee can read them. Nothing sensitive, e.g. credit card information, the specific date of birth, the home address is every available to these persons.; third party service providers who provide services to us which require the processing of personal data - third party providers such as Google Analytics need basis, anonymous data to measure our website traffic. Other tags such as Google Ads remarketing will also track you in the same manner. We do not reveal confidential or sensitive details to 3rd parties.; third party payment providers who process payments made over the Website - to enable third-party payment providers to process user purchases and refunds; relevant authorities - to facilitate the detection of crime, in extreme circumstances only under the order of law. If we detect illegal behavior, we will always attempt to detect it before anything illegal is seen on; in each case, in accordance with this privacy policy.

Keeping Data secure

We will use technical and organisational measures to safeguard your Data, for example: access to your account is controlled by a password and a user name that is unique to you. we mainStore your Data on secure servers. We are certified to PCI DSS. This family of standards helps us manage your Data and keep it secure. Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this e-mail address: If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit Get Safe Online is supported by HM Government and leading businesses.

Data retention

Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the Data be deleted. Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

Your rights

You have the following rights in relation to your Data: Right to access - the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is “manifestly unfounded or excessive.” Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why. Right to correct - the right to have your Data rectified if it is inaccurate or incomplete. Right to erase - the right to request that we delete or remove your Data from our systems. Right to restrict our use of your Data - the right to “block” us from using your Data or limit the way in which we can use it. Right to data portability - the right to request that we move, copy or transfer your Data. Right to object - the right to object to our use of your Data including where we use it for our legitimate interests. To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this e-mail address: If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner’s Office (ICO). The ICO’s contact details can be found on their website at It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it. Links to other websites This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them. Changes of business ownership and control may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us. We may also disclose Data to a prospective purchaser of our business or any part of it. In the above instances, we will take steps with the aim of ensuring your privacy is protected. Cookies This Website may place and access certain Cookies on your computer. uses Cookies to improve your experience of using the Website and to improve our range of services. has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times. All Cookies used by this Website are used in accordance with current UK and EU Cookie Law. Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended. This Website may place the following Cookies:

Strictly necessary cookies These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services. Analytical/performance cookies They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. Functionality cookies These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). You can find a list of Cookies that we use in the Cookies Schedule. You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser. You can choose to delete Cookies at any time; however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings. It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings. For more information generally on cookies, including how to disable them, please refer to You will also find details on how to delete cookies from your computer.


You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected. If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy. This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts. Changes to this privacy policy reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations.

You may contact by email at

Social features and private messaging

An important part of education is communication, and Memory attempts to support this by offering social and chat facilities for which we do our best to ensure a duty of care towards users. The non-Schools version of Memory offers private messaging services and public forums to allow users to communicate. Any user account created on the Schools version of Memory will be unable to use messaging or social services. Public forum messages "threads" can be deleted on request. Private messages are stored for 90 days on our server in encrypted format. They are not read or monitored by Memory staff and the data is stored securely during its life period. Users can also delete messages in their entirety for both the sending and receiving party at any time. The chat facility is intended for communication between members. Profanity is not allowed and we may automatically suspend the accounts of any user who attempts to use profanity or are discovered by way of our "detection technology". This includes the detection of pornographic image uploads and profane words in messaging. User abuse counts are stored automatically. Memory does not share any of this data with other parties but, in the event of an investigation by law (including but not limited to: an accusation of cyber bullying or extremism), Memory be required to release and unencrypt chat messages. Private messages can only be sent if both the sender and recipient have mutually accepted to follow each other and is therefore considered an opt-in service by default, however you can opt out of chat and social features at any time in the user settings area, including removing your visibility from other users entirely. Children under the age of 13 are not permitted to use private messaging facilities. If an adult is creating an account on behalf of anyone under this age it is expected that the age is set correctly in account settings to ensure this is disabled.


Below is a list of the cookies that we use. We have tried to ensure this is complete and up to date, but if you think that we have missed a cookie or there is any discrepancy, please let us know.

We use the following strictly necessary cookies:

The cookie assigned to a user after logging into the website. We use cookies to identify your user ID, to collect necessary data for you to navigate the site and use learn mode. This is a requirement for the website to function.

We may also use cookies (as opposed to Browser local storage) to store your options and settings, such as in the create course screen


In addition to, or in clarification to the above, we use the following analytical/performance cookies:

Google Analytics

We use this cookie to help us analyse how users use the website.

We also collect authenticated visitation data collected by:

Google signals which is associated with Google user accounts if you have this setting enabled in your Google Account. This only applies for users who have turned on Ads Personalisation in their Google account.

Google AdsenseIf you have opted into the use of cookies for personalised advertising, our adverts will be customised to your Google account. You can opt out of this any time at:

Google AdsThis is used to help optimise our adverts and measure their effectiveness. As a general rule, Memory does not advertise. But, from time to time, we may run small advertising campaigns to test traffic to see how new users respond to new features. We do not explicitly attempt to target users of Memory, but there may be situations where Google decides it to be appropriate to show you ads for Memory

Facebook AdsThis is used to help optimise our adverts on the Facebook platform and measure their effectiveness.

SentryThese are used to collect errors from visitors during their visit to the website. Some applications may take video or screenshots of errors. This data is only used on an anonymous basis, but your IP will be collected. We anonymise any user data such as IP address and email address (For more information on Sentry, visit:

From time to time we may change or add providers to the above. If at any time the updates to this policy do not coincide with the addition of a new provider, Memory does not offer any warranty or guarantee against any fault that my arise from the usage of the provider.