PH 42: Goals:
o Arrest/attract attention of OTC consumers to buy
the product
o Create an immediate response
o Dramatize product offers and perk-up declining
sales
o Provide inducements or contributions or
incentives to give value to consumers
o To buy now and buy more repeatedly over other
brands in the market

Question

Goals:
o Arrest/attract attention of OTC consumers to buy 
the product
o Create an immediate response 
o Dramatize product offers and perk-up declining 
sales 
o Provide inducements or contributions or 
incentives to give value to consumers
o To buy now and buy more repeatedly over other 
brands in the market

LEIGHTON DWIGHT OBILLOS · Accepted Answer

B. Consumer Sales Promotions (For OTC/Proprietary Drug 
products)

PH 42

B. Consumer Sales Promotions (For OTC/Proprietary Drug products)

Author