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From course:

PH 42

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Question:

A company’s product mix will have certain features:

Author: LEIGHTON DWIGHT OBILLOS



Answer:

1 Width (different product category, ex. Analgesic, anti-infective) 2 Length (different brand name or diff generic name that they can possibly do under the same category ex. – ibuprofen, paracetamol, aspirin, medicol) 3 Depth 4 Consistency WeL DC


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