A strength of minority influence

Research about the 'tipping point' of commitment where the size of the minority group is impreative to secure the conversion Xian et al, study with computer modesl of social network where indivuals would chat with each other. Ppts were exposed to different views, 'traditional' views, those who were oepen and committed indivuals who expressed their view consistently Only 10% of committed opinon holdders is necessary to tip the majority into accpeting the minority Consistency, commitment and flexibility are not enough on their own, size of minority is also important