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HTM Marketing & Sales Exam 1 OKSTATE
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Question:
A structure of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. The MIS begins and ends with marketing managers, but managers throughout the organization should be involved in the MIS. First, the MIS interacts with managers to assess their information needs. Next, it develops needed information from internal company records, marketing intelligence activities, and the marketing research process.
Author: Haleigh BockelmanAnswer:
Marketing information system (MIS)
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