PH 42: the seller develops two or more brand in the same drug
product category or the same generic equivalence; a company will launch several brand with the same generic name

They have MORE SHELF SPACE at the selling area of drug outlets

Question

the seller develops two or more brand in the same drug 
product category or the same generic equivalence; a company will launch several brand with the same generic name

They have MORE SHELF SPACE at the selling area of drug outlets

LEIGHTON DWIGHT OBILLOS · Accepted Answer

Multi-branding Decision

PH 42

The seller develops two or more brand in the same drug product category or the same generic equivalence; a company will launch several brand with the same generic name They have MORE SHELF SPACE at the selling area of drug outlets

Multi-branding Decision

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