Question:
What are the 4 special service characteristics when designing marketing programs?
Author: Yuan92![What are the 4 special service characteristics when designing marketing programs?](https://markdown.memory.com/eq_uploads/1111893/question_image_d0dc430b-f7c6-4962-8586-c7ce724ffd3f.jpg)
Answer:
Intagiblility, variability, inseparability, and perishability.
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Alternative answers:
Intangibility, inseparability, variability and perishability
Author
Yuan92![Yuan92](https://lh5.googleusercontent.com/-nZu4UPkLa5k/AAAAAAAAAAI/AAAAAAAAAAA/AMZuucni2kT8l537mPFepShVvVfNXHIEOA/s96-c/photo.jpg)