Foundation of Marketing: What are the 8 steps in The Business Buyer Decision Process?

Question

What are the 8 steps in The Business Buyer Decision Process?

Yuan92 · Accepted Answer

1. Problem Recognition.

2. General Need Description.

3. Product Specification.

4. Supplier Search.

5. Proposal Solicitation.

6. Supplier Selection.

7. Order-Routine Specification.

8. Performance Review.

What are the 8 steps in The Business Buyer Decision Process?