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level: Chapter 14: Direct, Online, Social Media, and Mobile Marketing

Questions and Answers List

level questions: Chapter 14: Direct, Online, Social Media, and Mobile Marketing

QuestionAnswer
What is Direct and Digital Marketing?Engaging directly with carefully target individual consumers and customer communities to both obtain and immediate response and build lasting CR.
What is Digital and Social Media Marketing?Using digital marketing tools such as Websites, online advertising, email, online videos, blogs, social media.
What is Omni-channel Retailing?Creating a seamless cross-channel buying experience that integrates in-store, online and mobile shopping.
What is the first step in online marketing for most companies?To create a website.
What is a Brand Community Website?A website that presents Brand content that engages consumers and creates customer community.
What is Viral Marketing?The digital version of word-of-mouth marketing. Marketing content that is so infectious that customers will share it to friends.
What are Advantages of Social Media?It is targeted, personal, interactive, immediate, cost-effective, engagement and social sharing capabilities.