Effective descriptive text will?

- Vividly convey what a specific person, setting or experience is like rather than tell a story - Variety of sensory detail - Use language to 'zoom-in' or 'zoom-out' - Sentence or paragraph structure and organisation to convey different elements of a description - Well chosen lexis to be precise or expansive as text requires - Linquistic devices such as imagery / sound effects to convey mood or atmosphere.